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Programmatic TV tax day is not just April 15. It's every day.

You need a great CTV partner just like you need a great accountant. 

 

CLICK FOR A FREE ADTECH TAX AUDIT

 



 


Unlocking the Truth: The AdTech Tax in Programmatic TV

As April 15 marks the deadline for filing personal taxes in the U.S., it's crucial to bring attention to a tax plaguing the CTV landscape: the AdTech tax. This perpetual drain on advertisers' budgets lurks within the shadows of programmatic CTV, diminishing their return on investment with each campaign run through the programmatic CTV pipes.

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Unveiling the True Cost

Let's dissect a TV campaign managed via the "largest CTV" DSP (hint: not Google, but let's call it "TheTVCounter"). TheTVCounter masks a myriad of fees, inflating a $10 inventory CPM to a staggering $20.56 full-cost CPM.

Screenshot 2024-04-11 at 3.48.37 PM

The true tax rate for TheTVCounter? A staggering 106%.

With Tatari, there's a way out this labyrinth of hidden fees...
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Advertisers or agencies save an average of 32% with Tatari.

Why such cost savings?

Tatari's media execution strategy focuses on direct relationships with publishers, bypassing programmatic pipes and placing orders directly into the publisher ad server. With Tatari, there are no SSP fees, reduced DSP fees, and definitely no double taxation.

Direct media execution also brings transparency & complete fraud elimination (not a dollar is wasted).

 

CLICK TO START SAVING NOW

Unveiling the True Cost

Let's dissect a TV campaign managed via the "largest CTV" DSP (hint: not Google, but let's call it "TheTVCounter"). TheTVCounter masks a myriad of fees, inflating a $10 inventory CPM to a staggering $20.56 full-cost CPM.

Screenshot 2024-04-11 at 3.48.37 PM

The true tax rate for TheTVCounter? A staggering 106%.

With Tatari, there's a way out of this labyrinth of hidden fees...
Screenshot 2024-04-11 at 3.48.23 PM

Advertisers or agencies save an average of 32% with Tatari. 

Why such cost savings?

Tatari's media execution strategy focuses on direct relationships with publishers, bypassing programmatic pipes and placing orders directly into the publisher ad server. With Tatari, there are no SSP fees, reduced DSP fees, and definitely no double taxation.

Direct media execution also brings transparency & complete fraud elimination (not a dollar is wasted).

CLICK TO START SAVING NOW

But wait, there is more! Elevate your TV Advertising beyond CTV

It's time to reassess the need for DSPs and the programmatic model. Working with Tatari, brands can:

 

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Find scale on Linear TV

Tatari offers solutions to scale your TV advertising efforts seamlessly into linear TV. Reach broader audiences at affordable CPMs (easily as low as $3) to expand your campaign. 

 

Brand Safety Assured

Protect your brand's reputation with Tatari’s brand-safe advertising solutions. We prioritize transparency and integrity to ensure that your ads appear in safe and relevant environments. 

Free World-Class Measurement

Say goodbye to additional measurement fees and drive real business outcomes with Tatari's industry-leading FREE measurement. 

Seamless Program Integrations

We can work with brands to go beyond the traditional :30 second commercial. Instead, be a part of the program or TV show, and achieve both branding and performance targets.

Join over 300+ brands and agencies saving money by advertising on TV with Tatari

Our clients come from all stages; from TV novices to experienced advertisers, and agencies. No matter the stage or size of budget - our technology and service put your goals first and save you money.

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Get Your Free AdTech Tax Audit

Liberate your advertising strategy from unnecessary fees and burdens.
Our team will show you how you can lower CPMs by 30% or more with Tatari. 
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